Its well known that using a blog on your website can dramatically increase your traffic and because its search engine friendly your website will rank higher in the results pages but you may not be aware of a service called Technorati that can take your blog to the next level.
Technorati is a search engine specifically for blogs and it enables visitors to find content quickly and easily by searching for related keywords on their website. There are now over 55 million blogs listed with Technorati and its becoming more and more popular.
Its similar to normal search engines but instead of crawling websites and ranking them using complex algorithms, Technorati allows bloggers to tag their posts with relevant keywords so that the content appears in the results pages when those keywords are searched.
This means that you don’t have to wait for Technorati to find and index your blog because each tag will automatically get your post listed for that keyword. Each tag will help Technorati categorise your content and all posts with the same tag are grouped together and ranked with the most recent at the top.
Even if your website is only a few days old, you can still get the content on your blog listed in a matter of days (unlike traditional search engines that can can take months to index new websites). This enables you to immediately get more exposure and attract more people to your blog.
As well as tagging you can also list your entire blog by creating a free account and this will allow other bloggers to add your blog to their list of favourites. If your content is good you will quickly find that other blogs start linking to your blog and this will increase your rankings in their listings.
It only takes a few minutes to create your Technorati account and its very easy to implement on your blog. All you have to do is add simple tags to the end of your posts and your content will be listed very quickly. The best thing about this service is that its totally free and it can dramatically increase your traffic.
The internet is changing and this is all part of social media optimization which is the process of allowing people to organise relevant content themselves, not search engine robots. So if you want to take your blog to the next level you should seriously consider using Technorati.
To see an example of how to use Technorati on your blog just go here: http://www.marketingoasis.com/blog/